Pola Distribusi dan Efisiensi Pemasaran Komoditi Kopi di Kecamatan Mamasa, Kabupaten Mamasa
DOI:
https://doi.org/10.51574/jip.v5i1.362Keywords:
Pola Pemasaran, kopi, farmer’s share, margin pemasaran, EfisiensiAbstract
Penelitiani inii bertujuani untuki (1)i mengetahuii bagaimanai aluri polai pemasarani komoditii kopii dii Kecamatani Mamasa,i (2)I menganalisisi margini pemasaran,i keuntungani dani efisiensii pemasarani padai komoditii kopii dii Kecamatani Mamasa.i Metodei yangi digunakani dalami penelitiani inii adalahi analisisi deskriptifi kualitatif,i analisisi margini pemasaran,i farmer’si share,i dani rasioi keuntungani terhadapi biayai pemasaran.i Populasii dalami penelitiani inii i terdirii i darii petanii kopi,i i pedagangi pengumpul,i pedagangi besari dani i pabrik/perusahaani dengani jumlahi 34i responden.i Hasili penelitiani menunjukani terdapati 4i polai salurani pemasarani yaitu:i i Salurani pemasarani 1i (Produseni -i Konsumen),i Salurani pemasarani 2i (Produseni -i Pabrik/perusahaan).i Salurani pemasarani 3i (Produseni -i Pedagangi besari -i Pabrik/perusahaan).i Salurani pemasarani 4i (Produseni -i Pedagangi pengumpuli -i Pedagangi besari -i Pabrik/perusahaan).i Fungsii pemasarani yangi dilakukani olehi setiapi lembagai pemasarani kopii yaitui fungsii pertukaran,i fungsii fisiki dani fungsii fasilitas.i Salurani pemasarani yangi palingi efisieni adalahi salurani pemasarani 1i dengani margini pemasarani sebesari Rp.i 0i peri liter,i farmer’si sharei sebesari 100i perseni dani nilaii rasioi keuntungani terhadapi biayai pemasarani sebesari 10,74i untuki robustai dani 7,76i untuki arabika.
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