Optimalisasi Digital Marketing bagi UMKM Binaan Dinas Sosial Kabupaten Lamongan melalui Pelatihan Desain Visual, Konten Video, dan Pemanfaatan Artificial Intelligence

Authors

  • Novri Suhermi Institut Teknologi Sepuluh Nopember
  • Muhammad Mashuri Institut Teknologi Sepuluh Nopember
  • Wibawati Wibawati Institut Teknologi Sepuluh Nopember
  • Muhammad Ahsan Institut Teknologi Sepuluh Nopember
  • Diaz Fitra Aksioma Institut Teknologi Sepuluh Nopember
  • Rahmatin Nur Amalia Institut Teknologi Sepuluh Nopember
  • Calista Rana Rachmanda Institut Teknologi Sepuluh Nopember
  • Farah Diva Arya Putri Institut Teknologi Sepuluh Nopember
  • Zelika Anindita Rachman Institut Teknologi Sepuluh Nopember
  • Sandrina Putri Ashiilah Institut Teknologi Sepuluh Nopember
  • Raissa Azalia Gavra Kyla Az Zahra Institut Teknologi Sepuluh Nopember

DOI:

https://doi.org/10.53769/jpm.v6i1.729

Keywords:

Artificial Intelligence, Desain Produk, Digital Marketing, Konten Video, UMKM

Abstract

Transformasi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dengan pola pemasaran yang semakin berbasis media digital. UMKM binaan Dinas Sosial Kabupaten Lamongan memiliki potensi produk yang beragam, tetapi masih memerlukan penguatan kapasitas dalam memanfaatkan platform digital, desain visual, foto produk, video pendek, dan artificial intelligence (AI) sebagai sarana promosi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan digital marketing bagi UMKM binaan Dinas Sosial Kabupaten Lamongan agar mampu menyusun strategi promosi yang lebih menarik, terukur, dan sesuai dengan karakter konsumen digital. Metode kegiatan dilakukan melalui pelatihan partisipatif yang terdiri atas pemaparan konsep digital marketing, pengenalan tools digital marketing, praktik pembuatan desain foto dan video produk, pemanfaatan AI untuk penyusunan ide konten dan caption, serta praktik penyusunan video pemasaran produk. Materi pelatihan menekankan penggunaan platform dan aplikasi yang mudah diakses oleh pelaku UMKM, seperti Instagram, TikTok, Facebook, Google Maps, Canva, CapCut, serta AI generatif. Hasil kegiatan menunjukkan bahwa pelatihan mampu memberikan kerangka praktis bagi peserta dalam memahami perbedaan pemasaran tradisional dan digital, menentukan target audiens, membuat desain promosi, menyusun caption persuasif, serta memproduksi konten video pendek dengan struktur hook, nilai produk, dan call to action. Program ini diharapkan dapat mendorong kemandirian UMKM dalam mengelola promosi digital secara konsisten dan berkelanjutan.

Downloads

Published

2026-06-23

Issue

Vol. 6 No. 1 (2026)

Section

Articles

License

Copyright (c) 2026 Novri Suhermi, Muhammad Mashuri, Wibawati Wibawati, Muhammad Ahsan, Diaz Fitra Aksioma, Rahmatin Nur Amalia, Calista Rana Rachmanda, Farah Diva Arya Putri, Zelika Anindita Rachman, Sandrina Putri Ashiilah, Raissa Azalia Gavra Kyla Az Zahra

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

License

The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.

Author(s)' Warranties

The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

User/Public Rights

Under the Creative Commons license, users are allowed to copy, distribute, display, and perform the work. Users will also need to attribute authors on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.

Rights of Authors

Authors retain all their rights to the published works, such as (but not limited to) the following rights;

  • Copyright and other proprietary rights relating to the article, such as patent rights,
  • The right to use the substance of the article in own future works, including lectures and books,
  • The right to reproduce the article for own purposes,
  • The right to self-archive the article,
  • The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. The journal will not be held liable for anything that may arise due to the author(s) internal dispute. The journal will only communicate with the corresponding author.

Royalties

Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that the journal entitles the author(s) to no royalties or other fees.

Miscellaneous

The article will be published in the journal if the article’s editorial process is successfully completed. The editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.